Apparently indie bands love footwear in 2010. Whether you’re Animal Collective designing a cute kids’ sneaker for charity, or Best Coast appearing on a song released by Converse. Well, now Converse is stepping up their effort to remain in with the hip music crowd by opening a recording studio in Williamsburg.
Rubber Tracks will serve as a catalyst for originality by giving new and emerging bands the opportunity to record their songs in a high-quality studio setting. Musicians of all genres will be able to apply in advance for a time to use the studio – for free. As in no cost.
The studio will be called Rubber Tracks (I bet they thought of naming it the Converse Shoe-dio, but that got vetoed), and will open early next year. Below is a video of Big Boi, Neon Indian and a bunch of other people from the music world talking about recording studios and why they are so rad. I want to be skeptical and say this is all just a huge commercial for Converse, but this actually sounds like a really cool thing for a lot of bands that can’t afford studio space (or shoes). More information here.