Because of course it does. It’s also worth noting that there’s a $2000-per-night room:
“The FULL COWBOY…..the real deal, the honky tonk! The full cowboy is 5 bedrooms, a cabin and the hot tub/backyard. This is reserved for the special nights when one needs to get weird.”
NY Mag spoke with the owner Lyon Porter (that can’t be his real name):
“While I do believe we’re extremely hip, I’ll respectfully leave out the -ster,” he said, engaging gamely on the unavoidable H-word. “People are looking for an authentic Brooklyn aesthetic and vibe. If this encapsulates what a traveler from Sweden who wants to feel like a hipster for a moment likes, then I’m happy to be a hipster. If I’m the hipster cowboy, then so be it.” To be fair, I was the only person there with a beard.
“The Wythe Hotel is Vegas. It’s an amusement park,” said Lyon of the trendy spot a 15-minute walk toward the Williamsburg waterfront. “I’m not a hater — I love that place — but this is a neighborhood.” Originally from Shaker Heights, near Cleveland, he first moved to Brooklyn around 2001. “The L train didn’t work on the weekends, there were no condos, there were prostitutes and heroin on Kent Avenue,” Lyon recalled. “It was the Wild West out here — pun intended.”
Now people want a different kind of “authentic” experience. “Williamsburg is the coolest place in the western hemisphere,” he said. “You’re choosing to stay in Williamsburg, you’re kind of an interesting person.”
There’s also a cheaper $100 a night room at the B&B, if you’re looking to travel to Williamsburg and aren’t afraid of a bit of silliness. (Check out our neighborhood travel guide if you’re planning a trip.)
Kidding aside, at least Urban Cowboy is less over-the-top than the Jetson Hotel.