As we’ve reported before, developers in Williamsburg are getting pretty desperate. Units remain unsold, construction plans are on hold. Crusty-ass gutter punks are squatting in abandoned lots originally intended for “luxury apartments.” Still, the latest ploy by JMH Development to attract attention to their condos on 184 Kent Ave is nothing short of embarrassing. They’re promoting a video for a satirical dating site exclusively for Williamsburg residents:
Can anyone say FAIL. Apparently the message of this video is that if you’re a pasty, dullard from Wisconsin who sometimes gets mistaken for Jared the Subway dude, fear not. Buy a luxury condo on the Williamsburg waterfront and you’ll be fucking braindead hipster hotties in no time. And like the poster behind Jared’s brother, “Branston,” informs us, you don’t even have to be Jewish.
“Love is all about location,” Branston tells us, forgetting that other age-old adage: effective advertising is all about not being a fucking imbecile.
If you click through to the website, www.williamsburglove.com set up by the developer, things don’t get much better:
Ugh. We’re assuming they plan on pumping out more of these, since they’ve introduced some new characters on the website so stay tuned. Maybe the next episode can focus on Lenora cougaring it up with some young hipster dudes at a Deer Tick show at Market Hotel.