Taiyaki NYC is now open in Williamsburg offering their signature waffle cone that’s shaped like a fish. The Instagram-friendly treats are $8 bucks a pop, but look pretty delicious:
An ice-cream shop whose fish-shaped cones are a social-media sensation recently opened in Williamsburg, making it even easier for locals to pick up the mouth-watering — and eye-catching — dessert inspired by a symbol of good luck in Japan.
A founder of creamery Taiyaki NYC — whose name is a combination of the Japanese words “tai,” which translates to sea bream, a species considered the king of fish in the Asian country, and “yaki,” which translates to fried — said he fell in love with the symbolic sea creature on frequent trips to Japan, and decided to transform it into an edible waffle cone stuffed high with swirls of soft ice cream.
“I travel back to Asia quite often, and fell in love with the concept in Japanese culture,” said Jimmy Chen, who was born in New York City after his parents immigrated from Hong Kong. “We strive to create a great experience that’s aesthetically interesting.”
Chen and his five co-founders — who are all first- and second-generation Asian-Americans, whose families immigrated from countries including Japan, China, and Taiwan — opened their store’s first outpost in Manhattan in 2016, before expanding to a second location in faraway Florida the next year.
294 Bedford Ave. between Grand and S. First streets in Williamsburg