Mast Brothers say Remeltgate was fake news

Photo: mastbrothers.com

Photo: mastbrothers.com

Back in 2015, you likely remember that the Mast Brothers were accused of being ‘the Milli Vanilli of chocolate‘ for allegedly melting down pre-made chocolate and repackaging it. In a conversation with Fortune, the brothers claim the allegations were false. Still, one fact remains indisputable: those beards are ridiculous:

“People were spreading this idea that we remelt Hershey bars and throw our packaging on it… which is of course not true.” The question of how Mast Brothers makes its chocolate bars vacillated between “hilarious” (making fun of the founders’ facial hair) and “creepy” (family members were harassed on social media). [Read more…]