It’s official: Two-and-a-half-year-old the Elm, inside the King & Grove Williamsburg hotel, will halt operations on Sunday.
Back in August 2013, just a month after the restaurant opened, chef Paul Liebrandt called the project a “gateway,” saying he wanted to “do a restaurant that would reach a clientele that would never, ever have come to Corton.” [Read more…]
Paul Liebrandt’s Corton is easily one of Manhattan’s toniest restaurants. The Tribeca eatery earned two Michelin stars for its $155-per-person tasting menu and is consistently spoken of as one of the hottest tickets in town. It is, needless to say, a very fancy place. So tongues have been wagging since it was announced that Liebrandt, who was raised in London, would be opening his next eatery, The Elm, in the King & Grove across the river in Williamsburg, the pulsing heart of Brooklyn cool.
“I was approached about a year ago by [King & Grove owner] Ed Scheetz to do this project, and I thought that it was a very interesting space in a very interesting location,” Liebrandt says. “I thought it would be a good move.”
“I’ve been wanting to do a more casual contrast to what I’ve been doing for quite awhile, but finding the right scenario takes time,” Liebrandt explains. “If you look at Thomas Keller or Daniel Boulud, they seemed to have done it pretty well.”
Liebrandt goes on to say that while the style of food at The Elm, set to open this Friday, will be similar to what he’s famous for—seriously, in 2011 HBO aired a documentary about him—the price point at the eatery will be more affordable…
And while The Elm will be serving a burger—practically de rigueur at any worthwhile restaurant in Kings County—Liebrandt, who’s working on a yet-to-be-named Manhattan project with Scheetz, isn’t interested in being portrayed as slumming it in Brooklyn….
It’s Williamsburg, not the West Coast or another country,” the chef says. “It’s New York City. We are opening up a restaurant that’s very easy to get to from anywhere downtown in Manhattan, and because of the river in between Manhattan or between Brooklyn really makes no difference, we are doing a nice restaurant. That’s it.”
More information at www.theelmnyc.com
From the press release (via)
Paul Liebrandt today announced that he has signed a deal to open a restaurant at the King & Grove Williamsburg.
Liebrandt, chef/partner of the acclaimed Corton in Tribeca and the subject of the award-winning HBO Documentary, A Matter of Taste: Serving up Paul Liebrandt, will open The Elm in spring 2013. The restaurant will be a partnership between Liebrandt and King & Grove Hotels, a lifestyle hotel brand with properties in Manhattan, Brooklyn, Miami, Montauk and many more projects on the horizon. The Elm marks Liebrandt’s first foray into Brooklyn and his first project with the King & Grove group.
“I’ve been looking to open another restaurant for some time and after meeting the team at King & Grove I felt the project and the timing was right,” says Liebrandt. “I’m excited about Brooklyn and look forward to doing something very different from what we’re doing at Corton.” Ed Scheetz, Partner at King & Grove Hotels adds, “We are thrilled to partner with Paul at King & Grove Williamsburg. We are excited to bring Paul’s world class cuisine and his exciting new concept to our hotel.”
Paul Liebrandt will maintain his position as Chef/Partner at Corton.