Greenpoint bakery Ovenly expanding, wants to be “biggest bakery brand in America”

Ovenly; credit Winona Barton-Ballentine

Ovenly; credit Winona Barton-Ballentine

The popular north Greenpoint bakery already has a pretty large following — we’re fans — but in coming years they’re hoping to grow their brand with a series of satellite cafes in Brooklyn and a heavier focus on retail. Nobody can fault them for not thinking BIG:

Their pastries can also be found at some 150 coffee shops, hotels, and restaurants around New York, wholesale business that makes up 70 percent of their sales. But, since it’s hard to get wholesale clients like cafes to display the Ovenly name, most people eating their pastries don’t know that they’re eating Ovenly items. Patinkin and Kulaga are hoping that will change with a new network of neighborhood cafes. “Our vision is to be the biggest bakery brand in America,” Patinkin says. [Read more…]

Ovenly Open in Greenpoint

Image via Nona Brooklyn

Ovenly opened their first brick and mortar shop this month in Greenpoint.  They offer a variety of baked goods, including breakfast items and desserts (some of them vegan and gluten-free) as well as delicious bar snacks that were available at the sadly now defunct Veronica Peoples ClubYou can view their entire menu here or better yet, stop by and try out the goods in person.  Ovenly is located at 31 Greenpoint Avenue.