Mast Brothers say Remeltgate was fake news

Photo: mastbrothers.com

Photo: mastbrothers.com

Back in 2015, you likely remember that the Mast Brothers were accused of being ‘the Milli Vanilli of chocolate‘ for allegedly melting down pre-made chocolate and repackaging it. In a conversation with Fortune, the brothers claim the allegations were false. Still, one fact remains indisputable: those beards are ridiculous:

“People were spreading this idea that we remelt Hershey bars and throw our packaging on it… which is of course not true.” The question of how Mast Brothers makes its chocolate bars vacillated between “hilarious” (making fun of the founders’ facial hair) and “creepy” (family members were harassed on social media). [Read more…]

Mast Brothers accused of being ‘the Milli Vanilli of chocolate’

mastAlthough not the first to go after the Mast Brothers, a food blogger at DallasFood.org has been stirring up the mixing pot with [Read more…]

This is the end of Williamsburg (part 2394827639484692374)

radegast

[Drinking Brooklyn]

If it wasn’t re-zoning, American Apparel, The Edge, Monster Island, Duane Reade, Whole Foods, 285 Kent, Dunkin Donuts, “Space Ninety-Eight,” Death By Audio or that Apple Store that is probably opening, then THIS is surely the end of Williamsburg:

A rumored real estate deal could cause trouble for some of Williamsburg’s most successful eateries, meaning not even the neighborhood’s bougie gentrifiers are safe from…the effects of gentrification. A possible $100 million deal to purchase several properties on North 3rd Street has been dished to the Real Deal, which reports that Waterbridge Capital could pay around $1,000 per square foot for the space at 103-119 North 3rd Street. Current tenants of said properties include beer hall Radegast, brunch dominator Egg, Mexican spot Viva Toro and hirsute chocolatiers Mast Brothers.

The deal gives Waterbridge about 110,000 total buildable square feet, including more than 50,000 square feet of residential space with 41 rental units that are ripe for repositioning, sources said. The properties generate about $4 million in annual income, a source said. [The] businesses are likely paying below-market rents, and will be repositioned over time.For its part, Radegast doesn’t see itself going anywhere, with the owner telling us he had four and a half more years on his 12-year lease plus an option for 10 more years after that. He hadn’t been approached by anyone about the sale of the building, but said he “knew what he had” and would negotiate with his current landlord, Olga Sosa of Berry Enterprises Uses, LLC. We reached out to Egg and Mast Bros. and we’ll update if we hear back.

These properties are just a stone’s throw from 76 North 4th Street, the site of Williamsburg’s rumored Shake Shack. At the time, a Radegast worker told us he heard that “Marshall’s and TJ Maxx’s [were] going in and subterranean parking lots,” and that given the “state of Williamsburg” he wouldn’t be surprised if the rumors were true. Whether these businesses will be ousted and replaced with gleaming new condos or some other monstrosity remains to be seen. At least whatever moves in will probably go well with Whole Foods.

[Gothamist]

Whatever.

The Chocolate House – Mast Brothers opens space “dedicated to the craft of chocolate beverages”

chocolate-house

Um, yum! From their Facebook wall:

We’re thrilled to announce the debut of our first Chocolate House, an establishment dedicated to the craft of chocolate beverages.

Now open at 105A N. 3rd Street in Brooklyn.

And more from Eater:

A tipster sends a photo of the full menu, which includes brewed chocolate, cold brew chocolate and chocolate soda, as well as the more standard chocolate milk. According to a staff member, the first is basically a pour-over made with cacao nibs instead of coffee, while the second similarly involves steeping cocoa nibs to create an unsweetened, tea-like brew.

Love Is In The ‘Burg

Sorry Virginia, turns out it’s the other Williamsburg that’s for lovers.
According to a survey by online dating site HowAboutWe.com, Williamsburg ranks 5th in the 10 most popular New York neighborhoods to have a first date.
Unlike conventional dating websites, HowAboutWe.com lets you propose first date activities, and then matches you up with a prospective beau who shares your interests. Based on more than 100,000 date suggestions posted, popular Williamsburg destinations include the Brooklyn Brewery, Four & Twenty Blackbirds, Brooklyn Bowl and Mast Brothers Chocolate Factory.
Nothing says romance like organic pastries and PBR.

 

c/o Guest of a Guest

The Mast Brothers: Chocolate Makers and Sailors?

The Mast Brothers, self-proclaimed leaders of the chocolate revolution, are taking off on a sailboat for the Dominican Republic in order to get some more scrumptious cacao beans to satisfy our cravings. Now, they don’t need to sail the sacks of raw ingredients back up the Atlantic but they are– because they just want to. [Thanks Ed! Via The Scout]

The life of a mariner is one given over to wanderlust—the quest for adventure, crossing unseen horizons to secure precious goods—only to bring them back to their home port. This same love of adventure and curiosity defines the brotherhood of Rick and Michael Mast.