King & Grove Buying Hotel Williamsburg, Already Closed Restaurant

Pillar & Plough on Facebook

The big news in the Williamsburg culinary world this week is the closing of the Pillar & Plough restaurant at Hotel Williamsburg, which opened on N. 12th Street this past November. The hotel is changing owners and while the sale isn’t final, management closed the restaurant yesterday. Hotel representatives gave a statement to Eater, explaining that the hotel’s success had “attracted a non-solicited offer to purchase the property at a very favorable price.”

“Since opening, Pillar & Plough has received great reviews and success; it is with regret that we are closing the doors,” the statement continues. The hotel remains open for reservations as usual.

Graves Hospitality, which operates eleven hotels in two countries, had owned the restaurant and hotel. The planned future owner, King & Grove, describes itself as “a new lifestyle hotel brand defined by modern luxury with eclectic influence.” They specialize in “iconic destinations defined by a sense of nostalgia.” The group, founded in 2010, currently operates hotels in Miami and Montauk. Earlier this month, K&G announced it would be taking over New York’s Hotel Chelsea as well.

Pillar & Plough had a favorable rating of 4/5 stars on Yelp. According to one food blog, rumor has it that the new ownership will turn the below-ground restaurant space into a nightclub.

John Norris Is Curating The Vinyl Library at Hotel Williamsburg

Could this hotel get any more over-the-top?

Each of the hotel’s 64 rooms is equipped with a Crosley record player. On the main floor is a lending library with a growing album collection already numbering in the hundreds. Nearby Mexican Summer studios even pressed an LP strictly for the hotel.

And don’t expect to see USA Today lining the hotel hallways. Rooms are stocked with Vice, Fader and Brooklyn Magazine.

The lobby leads to a pool area, which will be tented and heated in December, when the hotel plans to host holiday parties. The 150-person rooftop hosts a second party space with a clear view of the Manhattan skyline and will occasionally host bands.

According to Hungate, acoustic shows will take place in the 150-person subterranean restaurant Pillar & Plough, which officially opens on Tuesday. It’s here that Brooklyn-based Alchemy Consulting’s bespoke cocktails will sell for $13. The restaurant, which features a dining bar that faces an open kitchen, serves “urban rustic” cuisine such as dry-aged ribeye and barbecue skate — and is run by Queens native Andres Grundy.

“I’m kind of surprised a place like this didn’t open five years ago,” says John Norris, the hotel’s music director. Sipping a glass of wine in the hotel lounge that opened earlier this month, Norris listens to a mix he created with songs from Dive, Yuck and the Black Keys — the latter from an album that won’t be released for another month. As the hotel’s music director, Norris is responsible for all things music in the hotel, from curating the vinyl library to booking concerts.

Though the hotel is a property of the Minnesota-based Graves World Hospitality, it goes out of its way to keep things local. Staff uniforms are from Brooklyn Industries, Brooklyn Brewery supplies beer and NYC’s Malin & Goetz provides toiletries.

Rooms are priced between $295 and $1,250, with north-facing suites boasting balconies overlooking McCarren Park


Hotel Williamsburg Website Live

Image c/o Hotel WilliamsburgWith the October opening fast approaching, Hotel Williamsburg has just launched their website. Among the higher end amenities suited for places like The Standard and Ace Hotel, the full-service “urban resort boutique hotel” will apparently also offer the following:

  • Hotel suites with “in room, vintage-style record players and complimentary vinyl library”
  • Pilar & Plough restaurant serving “New York neighborhood food”
  • A lobby cafe serving coffee from “the oldest family-owned artisan coffee roasters in New York City”
  • A private pool with poolside cabanas
  • A classic cocktail lounge serving “artisan cocktails”
  • A rooftop bar featuring a view of the Manhattan skyline

So if you’re willing to brave the onslaught of media hipster mockery to house your loved ones in local luxury instead of Times Square, Hotel Williamsburg is accepting reservations now.