Newfangled "Hats" Catching On In All Geographical Locations Characterized as "Beyond"

Dearest Wall Street Journal,

Tell us: What’s up with hats?

The trend may be old hat to hipsters in areas like Williamsburg, Brooklyn, who started wearing fedoras, rounded derby hats and, in warmer weather, straw hats, more than two years ago. But now hats are starting to catch on among some men in suburbs, the Midwest and beyooooooooond. Gap and J. Crew say they have witnessed strong hat sales this spring and summer while department stores like Barneys New York have been expanding their assortments after years of general indifference to hats. Sales of designer-brand “blocked” hats such as fedoras and straw hats in particular “are definitely robust,” says Jay Bell, a vice president at Barneys.

Tune in next week for an explanation of Cigars: For Smoking.

[WSJ, emphasis mine.]