Look Out Fette Sau, BrisketTown Coming to Williamsburg in October

Via Diner’s Journal:

Daniel Delaney went from being the filmmaker to becoming the subject. A few years ago, he started doing videos of food trucks for a Web-based series called VendrTV, and became so hooked on barbecue, most notably Texas-style smoked brisket, that he is now part of the story. His camera is gathering dust while he hauls slabs of meat into an 18-foot smoker he acquired in Texas.

Under the name Brisketlab, he sold his brisket online (in March he presold 3,200 pounds of meat in 48 hours and subsequently put another 5,000 or so pounds up for presale). People have been eating the meat they reserved at pop-up events in Manhattan and Brooklyn, while they waited for the day when he would open his own restaurant and market.

And with money in the bank at $25 a pound, that day is coming. Mr. Delaney has signed a lease for a space in Williamsburg, Brooklyn, at 359 Bedford Avenue (South Fourth Street), and plans to open BrisketTown, a counter-service restaurant, on Oct. 31. [Read more…]