Attention chillwavers and alt bros…. Hipster Runoff is for sale


Yep, “Carles” is selling his niche-famous aughts site:

Famous niche hipster PR 5 Site w/ 168,648 uniques/mo making $1,300/mo w/ no work

Well-established site that has gone inactive but still generates traffic. Quality inbound links from NYTimes, Gawker, Wired, & more. Great opportunity to take brand and rebuild audience.

We’d say it’s the end of an era, had that era not already ended. The current bid is for $2500. [via]

Ad Hoc Kick Starts!

Visitation- Rites

It’s a blog eat blog world. That said, one of the dominating music blogs on the internet is no doubt, Pitchfork. But if you’re anything into indie music, you probably reaped over the discontinuation of Altered Zones. Altered Zones branched off of Pitchfork, featuring the most underground music. Basically, the ones that weren’t big enough to make it onto the main site. Fans were loyal to Altered Zones and their logo empowered the lives of many. Some hipsters even tattooed the design onto their skins.

Now, the grievance of Altered Zones can now be rejoiced because founding members, Emilie Friedlander and Ric Leichtung have started a new project called Ad Hoc. With the same elements of their previous blog, here is their purpose ” a collective of ten tastemaking music blogs from all over the world, Ad Hoc is a daily destination for MP3s, videos, mixes, interviews, artist’s writings, and cultural commentary– curated for quality, and with an emphasis on emerging artists and musical movements that best exemplify the new grassroots, Internet-fueled DIY.”.

[Read more…]

PeeWee Herman Pops His Blogging Cherry

No, seriously– he’s really excited about it:

Pee-wee Herman here. This is my very first blog, ever. My first Huffington Post blog. Ever. I am blogging on the Huffington Post. OMG. Did anyone notice I am blogging on the Huffington Post? I am a Huffington Post blogger. I’m joining the premier blogging site, The Huffington Post. I have to catch my breath. I’m. Really. Excited. If you couldn’t tell.

Read the whole post, which is mostly about how he loves the Huffington Post, over on, well, the Huff Po. He finally gets to the point (sort of) about 5 paragraphs in.

I understand it’s supposed to be funny, but does this mean that Paul Reubens just doesn’t exist anymore? I’m a little concerned…

FREEmarketing: Giant Blogger Circle Jerk Results in Smaller, More Fragmented Discussion of Said Circle Jerk

So last weekend there was this very inside baseball networking event called the Brooklyn Blogfest, in which a bunch of Brooklyn bloggers got together to talk about blogging in Brooklyn.

In previous years, it was a small, but seemingly enjoyable gathering for new and upcoming bloggers to ask more experienced bloggers for tips and pointers. It probably wasn’t the most awesome thing in the world, but it certainly never seemed to cause any major backlash amongst the community.

This year however, something went horribly awry as PR people co-opted the whole thing by giving out shitty tchotkes like flipcams and free bottles of Absolut Vodka and access to Spike Lee and his wacky glasses. Now everybody’s up in a huff, and rightfully so. The blogfest is accused of becoming a shillfest and others are saying it was “a big fat joke” in the first place.

So how’d Big Vodka come in and manage to douse the Brooklyn blogging flame of love with Spike Lee and their drunken potatoes? It’s easy! Here’s a simple 6-step strategy to co-opting your very own hyper-local blogosphere.

Step One: Identify your target demographic and find a weak point at which you can buy your way in.

Step Two: Find a related celebrity.

Step Three: Tweak your product to be inspired by related celebrity so that bloggers simply cannot refuse because of its blatant pandering to their audience.

Step Four: Sweeten the deal with bloggers by providing things like flipcams, booze, and “VIP access” to THEIR OWN EVENT at which celebrity speaks.

Step Five: Co-opt their networks. Require things like “three dedicated blog posts throughout the summer,” an “agreement” to post their product image, and spamming your friends on Twitter, Facebook and Foursquare “to promote the blog posts/program.”

Step Six: Profit! Everybody go buy ABSOLUT BROOKLYN!!

(Ed: For the record, we were approached to be a blog partner as well by a representative of the PR agency repping the brand. We declined to take part. And to be fair, here’s a defense of the whole thing by one of the event organizers. She also answers the question, “Why didn’t you disclose the money and other gifts you accepted from Absolut in exchange for turning this year’s Blogfest into a corporate launch party?” at the New York Times.)