J.Crew, Apple stores likely coming to Williamsburg


Last week, we reported that luxury condos will soon usurp the tumbledown je ne sais quos of Wythe Ave. from South Williamsburg all the way up to Greenpoint. Today we learned from Crain’s where the future residents of those condos will buy their flat-front khakis for $75: J.Crew. Full disclosure: I like J.Crew’s khakis, but I would not pay $75 for them. Maybe like $25 if they were on sale.

Crain’s also told us that Apple plans to open a store in Williamsburg. Great news if you don’t want to trek to one of the four Manhattan locations to get your $800 phone built by slave laborers fixed because INSTAGRAM ISN’T WORKING.

Apple is looking into space on Bedford Avenue

applebedfordAlong with inquiries into space in Fort Greene, Apple is looking into space at 247 Bedford Avenue for a new retail store. The space is currently occupied by The Bagel Store. From The Real Deal:

Meanwhile, two additional sources disputed that information, and said in fact the firm was looking closely at 247 Bedford Avenue, in Williamsburg. RedSky Capital and Joel Schreiber’s Waterbridge Capital purchased the building in 2012 for $66 million. It is across the street from a future Whole Foods location.

What do you think? Would you be happy to have a genius bar in the neighborhood, or is this just adding to the retail madness?

- @joshmorrissey