Recently opened in Bushwick, Okiway is a new restaurant serving up Japanese okonomiyaki :
Pronounced OH-KOH-NO-ME-YAK-I, okonomiyaki is a savory grilled pancake that translates literally to “grilled as you like it”. Though the earliest records of Japanese pancakes date back to the 17th century, okonomiyaki is attributed to the World War 2 era, where this creative and inventive dish sprung from a rice shortage. Today there are many variations of Okonomiyaki, but we focus on the Osaka (our traditional) and Hiroshima (includes yaki-soba noodles) styles. We want you to enjoy your okonomiyaki ‘as you like it’ (with lots of kewpie mayonnaise).
The Times has more:
Okiway Okonomiyaki, the Japanese pancake, meets IHOP at this new bistro owned by Vincent Minchelli of the Parisian restaurant family (notably Le Duc) and Amanda Jenkins, another lover of all things Japanese. The increasingly ubiquitous okonomiyaki, which often relies on a mixture of cabbage and pork with a drizzle of Kewpie mayonnaise, has a global outlook here in the hands of Michael Arrington, who was at Morimoto. The pancake can be had barbecue style, Mexican style and vegan, in addition to more traditional Osaka and Hiroshima varieties.
“We wanted to bring tastes of Japan to New York, but to elevate the flavors in a proper sit-down restaurant, not just takeaway,” said Mr. Minchelli, who is a hairdresser and has visited Japan with Ms. Jenkins many times. East also meets West in the small plates, large plates and snacks, like wasabi guacamole, daikon vichyssoise and squid-ink fried rice. Touches of anime, including toys, enliven the otherwise neutral room where diners at the bar can watch the pancakes sizzle on a teppan griddle.