45 South 3rd Street
Brooklyn, NY 11249
Cuisine: American traditional, Seafood, Coffee & Tea
Our Rating: ★ ★ ★ ★ Great
Cards: All Major
Hours: Daily 7am – 2am
Brunch: Weekends (Breakfast Daily)
Booze: Full Bar
Subway: L to Bedford
“We wanted to make a hotel lobby but without the rooms,” co-owner Eric Eim explained to me last month at Freehold, a hybrid work space, hang space, venue and bar on Williamsburg’s south side. That idea was further echoed by Eim’s partners Brad Gallagher and Brice Jones on a return visit on Monday, then driven home by an anecdote involving tourists, some suitcases and a vacancy inquiry. Wandering around the sprawling establishment, it’s easy to see how a passerby looking for a room might expect to check in.
In early in 2014, the trio, who met while working their way through the SoHo House hierarchy, opened a small coffee shop on South 3rd Street between Kent and Wythe Avenues. They slowly got to know the neighborhood and the realities of operating their own business before introducing what’s now a fully operational business offering much of what a human being would need in a single day—minus a place to sleep. “We love to see a guy working on his laptop during the day and then falling off his barstool at 4 a.m.,” Jones said. And here, you could very well do just that…
As an all-day, all-night establishment they’ve got a menu to match, starting with Stumptown coffee options at the downstairs shop and continuing with a daily breakfast menu and a Boozy Brunch on Saturdays. Starting at 9 a.m. they’re offering morning dishes like Eggs New Yorker ($13) with scrambled eggs, smoked salmon, cream cheese and chives plus sides of bacon and toast or a hefty Biscuit’s Chicken ($14) with rosemary fried chicken, country white gravy and an oil poached egg.
Then until midnight or 2 a.m.—timing is still be worked out as they see what the neighborhood requires—snack on Caramel Bacon Popcorn ($4), a healthful Farro Salad ($12) with citrus vinaigrette or their House Burger ($10) with habanero aioli and fries. By burger barometer, prices are pretty reasonable for New Williamsburg, especially so during daily specials like $1 oysters and $5 glasses of vino on Tuesdays and an all-night Happy Hour on Wednesdays that’s half of all the booze in the bar (this also applies during regular Happy Hour noon until 8 p.m.).