If you’re sick of pesky hangovers and love a good mocktail, this is your place!
Listen Bar, a pop-up establishment, opens Wednesday in Brooklyn’s Williamsburg neighborhood for a four-night run. The concept is billed as a space that features all of a bar’s traditional offerings, from the late hours to the “sassy bartenders,” but simply without the alcohol.
And it aims to appeal to New Yorkers who have given up alcohol, but who feel stigmatized when they order a booze-free drink at a bar, proprietors say.
“It’s a market that’s really underserved,” said Listen Bar founder Lorelei Bandrovschi, a former advertising copywriter who now works as a business consultant.
Ms. Bandrovschi said the short-term establishment, situated at 109 S. Sixth St., is a test for a permanent one she hopes to open in Brooklyn next year. She declined to reveal the budget for the popup.
While Listen Bar is alcohol-free, it is not without a drink menu. Ms. Bandrovschi enlisted several prominent bartenders and mixologists in the city, including Jack McGarry of the Dead Rabbit and Pamela Wiznitzer of the Henry at Life Hotel, to design the booze-less offerings.
109 South 6th Street NY, 11249