Lana Del Rey As Streetwalker In New Video

Lana Del Rey has been a video vixen since day one.  Most of us saw “Video Games” before we heard it, and that video’s DIY/found footage aesthetic didn’t take long to go viral. Since then, Lana’s video releases have been events, with “official audio” versions and promo pictures leaked days or weeks in advance. The videos have gotten longer and their characters more complex; this past summer we saw Lana as Jackie O., a suicidal lesbian, and a David Lynchian chanteuse singing “Blue Velvet” in an extended ad for H&M.

Excluding “Blue Velvet,” “Ride” is the first single off of the extended cut of her album and its video went on YouTube yesterday. LDR plays a singer/streetwalker living carefree on Kerouac’s open road. She swings like a pendulum on a tire swing in desert, as if suspended from the sky. She rides on the backs of motorcycles, shoots off fireworks while wearing a Native American headdress, and gets physical with older men on pinball machines and outside motels. Her hair is curly, but she’s still our Lana, fringed denim jacket and all. She’s in character, but a theater marquee lists her as Lana Del Rey, perpetuating and perhaps mocking criticism that she’s fake and always in character.

The “Ride” video is over ten minutes long and the actual song doesn’t start until three minutes and thirty seconds in. Lana provides voice over narration, which she wrote, at the beginning and end. “I was in the winter of my life, and the men I met along the road were my only summer,” she begins. Later: “I was born to be the other woman. Who belonged to no one. Who belonged to everyone.” The sentiment is powerful at times, trite at others. Anthony Mandler directed, as he did Lana’s “National Anthem.”

Unlike Lana’s previous songs, the Rick Rubin-produced “Ride” is less “ghetto Nancy Sinatra” (Lana’s words, not mine) and more  “Sam’s Town”-era The Killers (who director Mandler has also worked with). Lana’s look is more Americana and less flash.

Lana still has tricks up her sleeve, and for now at least, we’re still along for the ride.

Watch the video below.


  1. Lance Hunter says:

    Lana Dey Ray is so phony she makes Ke$ha look like Ani Difranco.

  2. beep boop says:

    Is this site getting paid by her publicist to shove this music down peoples throats? How often can you talk about such an uninspired, corporate shill of an artist.

    Bye bye, nice knowing you.

  3. Lauren Anatolia says:

    I don’t think she’s as unauthentic as the comment above. I thought her monologue narration was chillingly beautiful and well delivered. However, the video itself I found somewhat disturbing –because of the ‘character’ it portrays, and above all that is showcases this as how she finds her freedom, her happiness. For a in depth feminist spirited critique, check out
    You have to hand it to her though, she’s intriguing and unique –she’s innovating her own path in the industry– it merits respect.

  4. siger:An impressive share, I silmpy given this onto a colleague who was doing somewhat evaluation on this. And he in actual fact purchased me breakfast because I found it for him.. smile. So let me reword that: Thnx for the treat! However yeah Thnkx for spending the time to debate this, I feel strongly about it and love reading extra on this topic. If potential, as you change into expertise, would you mind updating your blog with extra particulars? It is extremely helpful for me. Massive thumb up for this blog put up!

Speak Your Mind


So We Know You\'re Not Spam *