If you haven’t heard the term Millennial Pink (sometimes called Tumblr Pink) it’s been popping up in a handful of trend articles recently noting the ubiquity of the color. From rose-colored iPhones, to unicorn Frappuccinos, to toilet-seat covers, the presence of the color pink on Amazon and Instagram has been growing for years and is now bordering on the ridiculous. Exhibit A: there’s a festival on Governor’s Island this weekend called Pinknic where attendees are encouraged to dress in pink for “giant rosé picnic & music festival.” Even more telling, there are now THREE entirely pink restaurants in New York, Pietro Nolita, Bep Ga, and Bushwick’s Carthage Be Destroyed.
The color au courant in music, design, and fashion is pink, and it has bled into the current food and dining world. The very pink-colored wine rosé, for example, has been on the upswing for several years now — so much so that this weekend, an all-pink rosé-themed party on a yacht with sorority girl-crafted name “La Nuit en Rosé” is entering its fourth year.
Early bird tickets at $175 and $185 are already sold out. A teaser video is naturally shot at sunset, when the sky is also sort of pink, and the demand for pink-everything is so high that the organizers are also entering their second year of a separate festival called “pinknic,” a pink-toned “rosé picnic and music festival” on Governor’s Island.
The Cut offers some insight into why the color has been so popular in recent years:
In these Instagram-filtered times, it doesn’t hurt that the color happens to be both flattering and generally pleasing to the eye, but it also speaks to an era in which trans models walk the runway, gender-neutral clothing lines are the thing, and man-buns abound. It’s been reported that at least 50 percent of millennials believe that gender runs on a spectrum — this pink is their genderless mascot. At the same time, turn-of-the-century pinks (Paris Hilton Juicy sweat suits, fuzzy Clueless pens) and tacky design tropes of the ’80s (Pepto couches) have made an ironic comeback. Millennial Pink’s desaturated shade is a subtle wink back to those lesser aesthetic times, paired with a sincere confidence that we’re doing it better now. It’s cheeky, sincere, and nostalgic all at once — which is perhaps why the earnest ironist Wes Anderson bathed the entirety of The Grand Budapest Hotel in the color — filling us with a bright, wide-eyed wonder and even, for at least a moment, keeping us calm.
Love it or hate it, the trend seems like it’s here to stay, mainly because pink sells:
“We’ve upholstered things in this emerald green that we’re excited about, but it sits there for months,” says Fabiana Faria of the boutique Coming Soon. “The second I show a pink thing — anything — it leaves so quickly.”