Now this is big news. Elsewhere is set to open this fall:
When Glasslands Gallery, the influential independent club on the Williamsburg waterfront in Brooklyn, closed at the end of 2014, its owners had already been thinking about what was next. The partners — Rami Haykal, 28, and Jake Rosenthal, 29 — had booked shows and worked at the ragtag D.I.Y. space since college, taking over the lease in 2011. Along with their friend Dhruv Chopra, 29, who had advised at Glasslands, they were plotting an expansion to a larger room with the same grass-roots ethos when Glasslands fell victim to the Williamsburg real estate trends it helped catalyze: Vice Media, which outgrew the same punk spirit, took over the building.
So the young events entrepreneurs broadened their ambitions and embarked on a much more daring project: a new music and arts space measuring 24,000 square feet. It will include two performance rooms of different sizes, an art gallery, a loft bar and cafe with daytime service, and an open rooftop for D.J. sets and film screenings.
Dubbed Elsewhere — “It sounds like what we want the place to be: an alternative,” Mr. Rosenthal said of the name — the arts compound is in industrial Bushwick, deeper into Brooklyn on the L train, and is largely being built from the ground up in a converted warehouse at a cost of $3 million. (Its opening is planned for the fall.)
Such an undertaking, with its angel investors and adherence to building codes, may seem at odds with the do-it-yourself principles that pervade the world of semi-underground clubs in New York, known for their shaky floors and questionable legality. But those scrappy places are also fleeting, prone to sudden closure — the independent clubs Santos Party House and Palisades are the latest to fizzle — precisely the fate Elsewhere is preparing to avoid.
“Why did Glasslands disappear? Because a lot of the fundamentals of what it means to be a business in New York City weren’t really planned,” Mr. Rosenthal said. “That’s a good thing — it gave us the experience that we had there. But it’s gone now, and there’s a reason. We’re trying to build a space that artists and audiences can enjoy for a longer period of time…”
With the New York events scene increasingly dominated by megaconcert promoters like Live Nation, the founders of Elsewhere are hoping to fill a local void as a spacious, professionally run indie venue, with plans to book a majority of shows there through their own production company, PopGun Presents….
Still, the look of the place will be minimal, the owners said, because they chose to invest more in “creative infrastructure” — lights, stages, sound systems, artist green rooms — than interior design.