I’ve posted a fair amount about Brooklyn’s controversial Whole Foods store coming to Gowanus in 2013. But now it turns out the chain is opening a location much closer to home. According to the New York Post, a Whole Foods is coming to 242 Bedford Ave (at N. 4th St.).
The site had been vacant for years and sold on Monday for $23 million. It will also house a New York Sports Club and luxury apartments.
So can we expect a reaction similar to the one in Gowanus? Probably not. The main arguments there are that the store disregards zoning laws and will change the character of the neighborhood. But that’s not true in Williamsburg, where Bloomberg’s 2005 rezoning paved the way for places like this, and where the character of the neighborhood is constantly changing (for better or worse). Some, like Portlandia‘s bike guy, will take this as yet another sign that the neighborhood is over. Others will just be glad they don’t have to take the G to Gowanus to get their organic food.
Whole Foods has yet to make an official announcement.
Update 4:30 p.m.: Whole Foods confirmed the project to The New York Times. Construction will begin in the next two to three months and the location will open in mid-2014, a year after the one in Gowanus.