The new donut shop run by celebrity chef Wylie Dufresne opened today inside Williamsburg’s William Vale Hotel. If you want to try Dufresne’s fried treats, get in line early tomorrow (they open at 8am daily) since they were completely sold out by 3pm at today’s opening. According to reports, a large line began forming at 7:30 am:
Offbeat flavors — which go for $3.50 each — such as pomegranate tahini, pistachio pink lemonade, grapefruit chamomile, peanut butter yuzu, and more — are on the opening menu, alongside coffee from Brooklyn Roasting Company. Apparently the most popular so far today is the banana graham, which is dusted with Golden Grahams and filled with a banana flavor.
Once it gets its footing, Dufresne plans to serve traditional New York egg and cheese breakfast sandwiches, as well as cocktails, wine, and beer. “I love [the idea] that people can enjoy a cocktail old fashioned with an old-fashioned doughnut,” Dufresne told Eater said.
This is just a soft opening, but in coming months they will also be serving egg sandwiches and fancy cocktails. Donuts are $3.50 a pop or $40 for a dozen. Opening day flavors were as follows:
STRAWBERRIES & CREAM
MEXICAN HOT CHOCOLATE
PEANUT BUTTER & YUZU
PINK LEMONADE PISTACHIO
Du’s Donuts is at 107 North 12th Street.