Diesel is the next big chain coming to Williamsburg

And it continues…

Diesel is coming to Williamsburg and plans to open a concept shop sometime this month. The speciality retailer signed a lease at one of the new buildings near McCarren Park, the Karl Fischer-designed 101 Bedford, real estate firm Heller Organization announced. “The brand really resonates with people who live and shop in this part of the neighborhood,” said an exec with Heller in a prepared statement. The asking rent was $175 a square foot. Urban Outfitters was the first chain to open a concept shop in the neighborhood when it opened earlier this year.