Someone finally told the Times about Ridgewood — its next to Bushwick and the Pratt kids love it. In case you missed it, here are our highlights.
Girls and Anne Hathaway are pushing people out of Bushwick and into Queens:
It was only a matter of time, after Bushwick was given a featured role in the HBO show “Girls,” that the young creative types who established this gritty Brooklyn neighborhood as an artists’ enclave began to be priced out… Anne Hathaway was reported to be filming a scene for a movie at a local cafe and music joint. And developers have homed in with plans for doorman buildings, and possibly a mall. Now, with such mainstream endeavors looming and prices on the rise, artists, 20-somethings and young families are taking the L train for the short hop to neighboring and more economical Ridgewood, Queens.
The youngs keep it real playing Donkey King and bocce ball:
Nearby at 815 Broadway, Douglas Steiner, a developer and the chairman of Steiner Studios, plans to turn a former Conway store into 40 rental units with a large retail component.
And two stops away on the J train, Colony 1209, a 120-apartment rental building going up on DeKalb Avenue, is expected to open this fall with studios and one- and two-bedrooms. Pricing is being finalized.
Colony 1209 will be aimed at “trendsetting” 20-somethings, said David J. Maundrell III, the founder of aptsandlofts.com, a New York brokerage that specializes in the marketing of new developments. Indoor bocce courts and a vintage arcade with games like Donkey Kong are on the long list of planned amenities. If the place is not promoted correctly, he pointed out, the bohemian sensibilities of the target audience could be offended.
“I have to be authentic with this,” said Mr. Maundrell, who has employed a photographer living in Bushwick to capture the essence of the neighborhood in pictures to be used in advertising. The building’s home page will include the Twitter feed of Bushwick Daily, an in-the-know blog. “They don’t like corporate,” he said of his prospective tenants. “You can’t fool around.”
Check it all out here.