Are you ready for the “Jetson Hotel” in Williamsburg?

55 Wythe now

55 Wythe Ave. now

If you think the Domino development plans are stupid, you’re going to love the plans for 55 Wythe Ave: 


Brownstoner has the story:

The Level Hotel being developed by Zelig Weiss at 55 Wythe Avenue in North Williamsburg will look like a Jetsons style tower above a narrow base with a well lit half block of shops below. The rendering appeared on a website of the Shopping Center Group, whose SCG-Retail is leasing out the commercial space in the as-yet-unbuilt complex.
New building permits were approved earlier this month. The applicant of record is engineer firm Salamon Engineering PLLC; if there is a separate architecture firm responsible for the design and rendering, its identity is a mystery. The rendering looks familiar to us; we’re wondering if it could have surfaced before but without an address. A big thanks to commenter FtGreeneCorey for pointing us to the rendering and the website.

The complex will include a 183-room luxury hotel and the whole thing, including retail and office space, will be 320,000 square feet, as previously reported. The site is located between North 12th and North 13th streets. SCG-Retail is leasing 40,000 square feet of retail, including 20,000 square feet on the ground floor with ceilings 18 to 23 feet high. There will also be a 20,000 square foot rooftop farm that will be open to the public. The whole shebang is supposed to be completed this year, according to the retail listing flyer. We suspect that timetable has changed.


  1. How about we do less for a change?

  2. jjinbroklyn says:

    Shit has gotten completely out of control in the ‘hood.
    This is the kind of soulless, hyper-expensive tower that obliterates any sense of community or place which existed around it before. You could find clones in any major city trying to be ‘design-forward’.

    Already, the northside stretch from the Brooklyn Bowl/Output up to Berry Park and beyond is littered with vomit on weekend nights, and million dollar condos sell all around it.

  3. I like it. Boo hoo, the ‘hood is changing.

    • Interesting design compare to a lot of brown brick tower by the river. People would love to keep as it was before, unfortunately this is New York city and the real estate is what it is. Let’s not pretend Williamsburg use to be a charming area. You can still find some dirty factories here and there if you miss the graphs and piss smell.

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