While the Brooklyn hipster may be ever-associated with swilling the cheaper version of this medallion-winning brew, Pabst Brewing Co. (under new management) has begun selling a “fancy-pants” beer in China called 1844, which sells for 300 yuan ($45 US) per 720ml bottle.
Pabst Brewmaster-Asia Alan Kornhauser claims the beer is aimed at China’s “Nouveau riche,” and will be served at business dinners and banquets–
“normally, you’d drink brandy, and this beer kind of has the look of brandy—it’s a reddish-brown color, but it won’t hurt you as much.”
No doubt a Freewilly prize will go out to the first “Hipster Drinking an 1844” photo we get in our inbox.
[h/t New Yorker]