img c/o joystiq
The video game company behind the hit franchise Street Fighter took over Bushwick’s Bodega Friday night to let fans sample it’s latest version. Gaming blog Joystiq was there, and posted a rundown of the event. Hilariously, the suits at Capcom were a bit uncomfortable with the location, saying the neighborhood wasn’t “safe” nor “clean”.
All they had to do was google “Is Bushwick Safe?“, and they would’ve gotten a simple, straight up answer from our neighborly blog, BushwickBK. Regardless of their corporate fear, the event looked pretty cool, as Bodega brought in a few XBox 360’s for people to play in the back. From Joystiq:
In spite of that ominous rule, we have no choice but to talk about Capcom’s incredibly well-orchestrated community event last Friday night. It’s rare to see a games company reach out to the fans with early access to its most anticipated games. It’s even rarer to see a games company conduct a PR event in a location like this: a converted bodega in the middle of Brooklyn.
We were told that some of the higher-ups at Capcom were uncomfortable with the location, and for good reason too. The neighborhood wasn’t “safe” nor “clean,” being one of the few neighborhoods in NYC that hasn’t been hit by rapidly spreading gentrification. Guys in suits would never come here. And that’s exactly what this event was about: reaching out to real fans (who, as you know, don’t wear suits).
Click on through for more pictures, or heck, I’ll just post ’em here: