Rapping about bling and bitches is played out. What’s next for aspiring rappers? Rapping about The Economist. [via The Guardian]
The Economist’s bid to appeal to more youthful readers seems to be paying off after two 17-year-olds created a rap about the business title, while a Facebook fan group created by a teenage schoolgirl has enjoyed a surge in popularity.
The rap, created by US students Ike Edgerton and Chris Misa under the name Psikotic, is a tribute that includes samples of Economist journalists such as Edward Lucas and Anthony Gottlieb from the title’s audio podcasts.
The chorus of the rap runs: “He reads the Economist so he can get the gist, its solid competence gives him confidence that his intelligence is correct.”
Other lines praise editorial standards such as “The style in which they write is simple and concise, how do they get their sentences so precise?”
The rap finishes with the defiant statement: “I guess reading it makes me kind of boring. Well if that’s the price I pay for being well informed – too fucking bad.”